In an Advanced Media Planning Foundations course, we were given the task to form teams and act as our own media agency where we would help our client, The Pit BBQ, move from Austin, Texas, to Omaha, Nebraska.

With very few parameters, it was our job to create a detailed marketing plan that would inform, incentivize, and inspire our chosen target market, ultimately leading to a successful grand opening.

Out of 25 pitches, our agency won the account.

Part I: Research + insights

Part II: REcommendations + Logistics