Dark Spot Correct Launch

This was really a rebrand + reformulation, but we made it more of a moment.
Lightning Wand– you’re out. Dark Spot Correct– you’re up.

Channels: DTC, Email, SMS, Digital Ads, Social, PR, Influencer, Retail

My Role: I created the campaign concept, led messaging strategy, and wrote copy across all launch touchpoints.

Video

Paid ads

Email

Amazon

PR BOX: Hero x Venus et fleur

 

Creative Team Credits

Copy: Myself

Design: Erica Francisco

Motion:Whitney Brown, Ryan Wise