New product launch: Dark Spot Correct
This was really a rebrand + reformulation, but we made it more of a moment.
Lightning Wand– you’re out. Dark Spot Correct– you’re up.
Channels: DTC, Email, SMS, Digital Ads, Social, PR, Influencer, Retail
My Role: Creative concept and copywriting
Amazon
PR BOX: Hero x Venus et fleur
Creative Team Credits
Leads: Carly Benard, Stephanie Stanley, Beth Peña
Copy: Myself, Julia Corsbie (Packaging)
Design: Erica Francisco
Motion:Whitney Brown, Ryan Wise