Viviscal Web Refresh

Viviscal's website contained years of accumulated messaging and outdated graphics, which made it difficult for shoppers to find information and build confidence. So we gave it a total refresh.

Channels: DTC

My Role: Audit the customer journey, simplify the experience, redesign content, and rewrite key pages to make the site more educational, approachable, and conversion-focused.

Before: Proven Results Page

Buries scientific credibility beneath dense, repetitive copy. Feels overly salesy, visually clunky,

Before: About Page

Relies heavily on brand history and doesn’t provide product-specific information. Flow of content feels unstructured and overwhelming.

After: Proven Results Page

I provided an entirely new content strategy, suggesting new modules to better highlight compelling statistics and selling points. I wrote new copy that was more engaging and easier to scan.

After: About Page

Reorganized the page to empathize with shoppers first, introduce digestible product information second, highlight the latest innovation, and end by reinforcing a routine.

Creative Team Credits

Copy: Myself

Design: Erica Francisco