Bumble Product
Bumble is for the girls, and its features help create a more thoughtful online dating experience.
Tinder could never.
Channels: In-app, app store features, paid digital, social, editorial
My role: Product copywriting, in-app profile prompts + Question Game questions, feature launch messaging, product education, and content strategy. Occasional UX copy support for select product experiences.
Digital Ads
App Store product features & in-app promotion
Editorial
How to Write the Best Bumble Bio for Bumble
Not Sure What to Say with Bumble’s Compliments Feature? Here Are Some Pointers for Bumble
How to Start a Conversation on Bumble For Friends for Bumble
How to Improve Your Bumble Profile in 30 Seconds for Bumble
10 Ways Your Photos Can Help You Get Better Matches for Bumble
How to Tweak Your Bumble Profile to Show Your Values for Bumble