Bumble Brand

Bumble's brand voice is equal parts empowering, playful, and culturally relevant. As a copywriter, I created content to grow daily users and help maintain one of the most recognizable brand voices in dating.

Channels: 360 campaigns, product, editorial, experiential activations, paid media, and out-of-home

Localized OOH

Various brand awareness activations in NYC, LA, Boston, Chapel Hill, Phoenix, Dallas, London.

My role: Copywriting across all touchpoints.

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COVID-19 Campaign

In 2021, when the world began to reopen, Bumble sought to reduce social anxiety and encourage connect ionwith a brand campaign supported by new product features that allowed users to identify COVID-related preferences on their profile (masking, vaccinations, social distancing).

My role: Campaign concept, experiential bench concept, copywriting across all touchpoints.

Experiential

To drive brand awareness beyond the app, Bumble created immersive pop-up experiences that turned swipes into real-world interactions….and real-world interactions into more daily users.

My role: Copywriting across all touchpoints.