The Bumble Bodega
This city-wide activation encouraged New Yorkers to find their 1 in 8 million. Good luck! :)
My role: Copywriting across all touchpoints, some placement concepts.
Various OOH
Brand awareness activations in NYC, LA, Boston, Chapel Hill, Phoenix, Dallas, London.
My role: Copywriting across all touchpoints, some placement concepts.
COVID-19 Campaign
In 2021, when the world began to reopen, Bumble wanted to reduce social anxiety and encourage connection with app features
that allowed users to identify COVID-related preferences on their profile (masking, vaccinations, social distancing, etc).
A lil later, we did a brand campaign around it.
My role: Experiential bench concept, copywriting across all touchpoints.
Bumble Surf Shack
Yeahhhh everyone in LA is hot, but how do you know if they’re single?
Download Bumble and manifest yourself a honey, honey.
