Meet the Mighty Village

Holiday campaigns can easily become a blur of discounts and bows. Instead, we created a singular campaign platform that unified three signature seasonal moments in one creative world.

Channels: DTC, Email, SMS, Digital Ads, Social, PR, Influencer, Retail

My role: Co-developed the overarching campaign thread, led concept development and copywriting across product launches, promotional moments, and annual events.

Holiday Kits Launch

5 Days of DealS

Black Friday

Giving Tuesday

Creative Team Credits

Copy: Myself

Design: Annie Conlon, Amy Huang, Ariana Garland, Erica Francisco

Motion: Whitney Brown, Ryan Wise, Angie Lin Boyer