Viviscal 4D Launch
Viviscal introduced a new generation of hair supplements with an advanced formula that demanded elevated positioning.
Channels: DTC, Email, SMS, Digital Ads, Social, Retail
My Role: I created the campaign concept, led and executed the content strategy, and wrote copy for all deliverables.
The Concept: Take Hair to the Next Dimension
Image Gallery (DTC + RETAIL)
Amazon A+ Premium Content
Bonus deliverable: Refresh of the Viviscal About Page that integrates both 4D (newest launch) and Hair Growth (bestseller).
Creative Team Credits
Copy: Myself
Design: Erica Francisco