Hero Holiday 2024

For the holidays, we created 3 sub-campaigns under 1 overarching umbrella theme: Meet the Mighty village.

Channels: DTC, Email, SMS, Digital Ads, Social, PR, Influencer, Retail

My role: Creative concept(s) & copywriting

Holiday Kits Launch

5 Days of DealS

Black Friday

Giving Tuesday

Creative Team Credits

Leads: Carly Benard, Stephanie Stanley, Beth Peña

Copy: Myself, Julia Corsbie (Packaging)

Design: Annie Conlon, Amy Huang, Ariana Garland, Erica Francisco

Motion: Whitney Brown, Ryan Wise, Angie Lin Boyer